Last updated: June 21, 2025

1. Introduction
{{company}} (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase of our Tops, Swimwear & Beachwear, Skirts, Shorts, Dresses, and Co-ords.

2. Information We Collect

• Account Information: Name, email address, mailing address, phone number, date of birth (optional).

• Order & Payment Data: Billing and shipping addresses, payment method details (credit/debit card, PayPal, Apple Pay, etc.), transaction history.

• Website Usage Data: IP address, browser type, device identifiers, pages viewed, referral URL, cookies and similar technologies.

• Marketing & Preferences: Newsletter subscription status, communication preferences, feedback, product reviews.

• Third-Party Data: Social media profile information (if you login or interact via Facebook, Instagram, etc.), and demographic or interest-based data from analytics partners.

3. How We Use Your Information

• Order Fulfillment: Process, verify, and ship your orders; manage returns and refunds.

• Account Management: Create and administer your user account and customer profile.

• Personalization & Marketing: Send you promotional offers, newsletters, and product recommendations tailored to your interests (with your consent where required).

• Customer Service: Respond to inquiries, complaints, and support requests.

• Analytics & Improvement: Analyze website usage, sales trends, and customer behavior to optimize our collections, design “micro-seasons,” and enhance user experience.

• Compliance & Safety: Detect and prevent fraud, comply with legal obligations, and enforce our terms of service.

4. Cookies & Tracking Technologies
We use cookies, web beacons, and similar tools to:

• Remember your preferences and login status.

• Analyze site traffic and usage patterns via Google Analytics and similar services.

• Serve targeted ads through Facebook Pixel, Google Ads, and other advertising networks.

You may disable cookies through your browser settings, but certain features of our site may not function properly if cookies are blocked.

5. Disclosure of Your Information
We may share your personal data with:

• Service Providers: Logistics partners (USPS, DHL, DPD), payment processors (Stripe, PayPal), email and marketing platforms.

• Business Partners: Technology collaborators (FitTech Inc., ReNew Textiles) for joint services or integrations.

• Legal & Regulatory Authorities: To comply with court orders, subpoenas, or government regulations.

• Corporate Transactions: In the event of a merger, acquisition, or sale of assets, your data may be transferred under similar privacy safeguards.

6. International Data Transfers
As a global brand with fulfillment centers in Los Angeles, Barcelona, and Shenzhen, your data may be transferred to, stored, and processed in the United States, European Union, Hong Kong, and other jurisdictions that may have different data-protection laws. We implement standard contractual clauses and other appropriate measures to ensure an adequate level of protection.

7. Data Security
We employ industry-standard technical and organizational safeguards, including TLS encryption, firewalls, access controls, and employee training, to protect your personal information from unauthorized access, alteration, or destruction.

8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

9. Your Rights
Subject to applicable law, you may:

• Access, correct, or delete your personal data.

• Restrict or object to processing.

• Request data portability.

• Withdraw consent for marketing communications.

• Lodge a complaint with a supervisory authority (e.g., your local data-protection agency).

To exercise these rights, please contact us at {{email}}.

10. Payment Processing (PayPal ACDC Compliance)
Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.

11. Children’s Privacy
Our products and services are not directed to children under 16. We do not knowingly collect personal data from minors. If you become aware that a child has provided us with personal information, please contact us to have the data removed.

12. Changes to this Policy
We may update this Privacy Policy to reflect changes in our practices, technologies, legal requirements, or business operations. We will post the updated policy with a new “Last updated” date on our website and, where appropriate, notify you by email.

13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please email us at
? {{email}}
or write to us at:
{{company}}
Attn: Privacy Officer
{{address}}